Overview:

Offer a lifetime membership to 5 members each year at a rate of 36 months of their current rate. 

Example: If you charge $150 for your monthly membership you would offer it for $5,400 and they get a membership for life.

Play Objective:

This play is great to get a "cash infusion" into your business. For a full explanation on this play's objective read the blog below. 

How To Execute:

Pro Tips:

You do not want to offer this more than 1 time a year and you also want to select a limited number of people to create scarcity. Over the next few years, the demand will grow and you can also raise the price of what you're selling this membership for. 

Stack Plays:

Running a 2/4/6 week challenge after selling lifetime memberships is a great way to fill those monthly memberships that you will no longer be received. You will have also generated more than enough money to pay for ads. See the playbook for more details on a challenge.