Overview:

Setup a lead form Facebook ad to generate leads. The offer on this is a chance to win a free membership to your gym. For a chance to win they will have to enter their contact information which will be directly entered into your Hive. We suggest you make a compelling enough offer to get their contact info. Here are a few examples of offers that have worked. 

Option 1.) 6 Free Months for 1 person

Option 2.) 3 Free Months for 5 people

Option 3.) 1 Free Month for 10 people

You can deviate from the above options but the idea is the larger the prize the fewer people are chosen to win. 

Play Objective:

The objective of this play is to generate as many leads as possible. While you are giving away free memberships you aren't coming out of pocket to purchase a prize which is great. This can be run for any timeframe you choose. It's best to figure out what your budget for the campaign is to come up with a daily budget. 

Ex. If your budget is $300 then you could run this for a full month at $10 per day. If you have a smaller

How To Execute:

Pro Tips:

When reaching out to the leads that did not win the initial offer, make them feel like they are still being selected as a winner. Let them know that even though they did not win the big prize that they have been selected on a discounted membership for the first month. Get them in the door and working out and then convert them to a full paying member at your gym. 

This is also a great play to stack other plays on...If they weren't selected as a winner you can offer them 10 days for $10, 20 for $20, 30 for $30 etc...