Overview:
Similar to the 2/4/6/8 week challenges we'll run digital ads to your community to gain new members at your gym to join a challenge. The only difference here is for marketing purposes to switch it up from saying 6-week challenge to say 42-day challenge. This just helps the customer see something new, and keep the marketing fresh. A lead will see your ad and be brought to a 3 step sales funnel. Sales funnel includes an informational landing page, application page, and a schedule page. From there they will select a time during the 2-week interview period (based on your provided availability) to come in and meet with a member of your staff. After you provide the challenge details during the sales consultation they will have the option to sign up. Following the 2-weeks of ads and 2-weeks of interviews, the challenge will start.
***The new challenge members can be integrated into your existing class schedule or you can create a new class for just these challenge members.
Play Objective:
This play is designed to bring a high quantity of new members to your gym at a high ticket price. Requirements to run a challenge is ad spend and time during the two weeks to meet with the potential members. A major upside on top of the up-front revenue and the potential to convert these challenge members to paying members is the leads generated. See below on how to stack a challenge with another play.
How To Execute:
Pro Tips:
If you are not comfortable with face to face sales or aren't able to commit enough time during the two weeks of interviews it is highly recommended to hire a salesperson or put your top coach in place during the two weeks. You can pay your coach for every person they sign up we'd recommend at least $20-$50 per sale. This will motivate them to follow up, and provide a great first impression.
The upfront revenue generated will pay for their salary as well as give you a new staff member to continue to nurture leads and help you grow your gym. It is crucial to have a "closer" meeting with these leads to sign up as many people as possible.
Stack Plays:
You'll have about 80% of people who fill out a form for a challenge not sign up for the promotion. This is a good opportunity to offer them something else. You can send a text message or email to them and offer them one free pass, a 7-day trial, 10 days for $10 whatever it may be. The challenge offer might not have been right for them at the time, try something else. Most people love options.
